Community mobilization

Community mobilization, based upon participatory processes and the engagement of vulnerable populations themselves, produces the energy and commitment essential for positive social change. Systematic engagement of communities in developing a shared vision and plan of action empowers key groups and ensures local ownership of that change. In order to bring about improvements in nutrition awareness and practices, AED often works with local NGOs and PVOs who have long-term ties to populations. AED's strategies differ from country to country, and include innovative approaches such as the Champion Community Initiative, which integrates development goals across sectors. AED builds upon established networks of mothers clubs, schools, religious groups, and local people of influence to build coalitions, promote grass-roots advocacy efforts, and organize communities for collective action as well as individual and family behavior change.