Alive & Thrive (A&T) (2009-2013)

Project Website: http://www.aliveandthrive.org/

Alive & Thrive is a five-year initiative to improve infant and young child nutrition by increasing rates of exclusive breastfeeding and improving complementary feeding practices. A&T aims to reach more than 16 million children under two years of age in Bangladesh, Ethiopia, and Viet Nam by working through household, community, health facility, and mass media interventions. The objectives of the initiative are to create delivery models in three distinct learning environments that improve infant and young child feeding (IYCF) practices at scale and that can be replicated in other parts of the world; to document impact, cost, and cost-effectiveness of IYCF interventions; to foster innovation through a grants program; and to disseminate lessons learned from A&T models, innovations, operations research, and evaluations.

Health Areas
Micronutrients and fortification, Infant and young child feeding.

Behavior Change Strategies or Processes
Community mobilization, Capacity development and training, Monitoring and evaluation, Behavior change communication, Policy analysis & advocacy.

Project Director
Jean Baker



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